Oc Education Advantages
Exclusive Insights
Learn from global leaders and industry innovators
Real-World Experience
Complete projects with top employers or within your organization
Practical Assessments
No exams—evaluate your skills with real-world assignments and applied projects
Program Overview
Offered in collaboration with Torrens University Australia, the Bachelor of Applied Business (Marketing) program is designed to bridge the gap between education and industry. Our goal is to provide you with a practical education that has a direct impact on your career.
This program consists of 18 core subjects, covering key business topics, as well as 6 elective subjects, giving you the chance to apply theoretical knowledge to real-world business scenarios.
Key skills and knowledge areas include:
Crafting strategies for the digital marketplace
Leveraging social media to foster meaningful customer engagement
Building and repositioning strong brands quickly
Identifying and capitalizing on growth opportunities in relevant markets
Developing inclusive and empowering content
Areas of Study:
Marketing Strategy and Planning
Competitive Market Positioning
Digital Business and Disruption
Integrated Marketing Communications
Management and Leadership
Design Thinking for Business
Corporate Social Responsibility
Financial Management
Project Management
Product Management
Career
Outcomes
• Marketing Manager
• Campaign Manager
• Digital Strategist
• Brand Activation Manager
• Product Manager
• Content Strategist
• Social Media Editor
• Digital Marketing Coordinator
• Email Marketer
• Public Relations Manager
• Marketing Consultant
• Market Research Analyst
• Partnership Marketing Advisor
• Communications Manager
• Chief Marketing Officer (CMO)